It’s mad out there, mad I tell you! Last minute holiday shoppers are swarming the malls. Why did you put off your shopping for so long? How will you endure the angry mobs and make it through your list in time?

Check your person for anything that can help.

Take it easy MacGyver, those will do you no good …well, maybe the credit card.

Hope remains! You've found the ultimate in shopping survival gear!

56% of shoppers with smartphones believe using their phone during the shopping experience will make it more enjoyable!1

Use your smartphone to its full potential and follow these 5 rules for your best chance at surviving the holiday horrors you are about to witness!

Rule #1

AVOIDANCE

Avoid wondering aimlessly, get an action plan together, find out what store has the gift you are looking for and if they are located in a safe zone

One-quarter (25.1 percent) of smartphone owners said they will also use their handsets to look up information about brick-and-mortar stores such as hours and location2

Ahhrrargggggg!?

Rule #2

MOVE QUICKLY

Research your gift from your phone to make sure it is exactly what Sally really wants. The last thing you want do is get stuck in the mall with the horde!

48% of consumers conceded they use their mobile devices to look up product ratings or to find promotions3

Rule #3

COMMUNICATION

Make sure you get up to the minute notifications about what deals are out there.

Mobile alerts drive 1 out of 3 recipients in-store and 27% of those make a purchase4

Yes Mr. Belding?
West mall overrun!
@pushsci
30% off all acme products until 5pm! RT @acme
bralgghh...arrggeeg
@TimeCentre
Parking lot @Metro
a warzone! Stay Away!

Rule #4

WORK TOGETHER

Make sure you get up to the minute notifications about what deals are out there.

78-84% of consumers now rely on their social networks when researching new products5

Rule #5

STAY INDOORS

Why risk going out there at all? You have the tools to make all your purchases right in the palm of your hand and from the comfort of your safe house.

More than 60 percent of mobile buyers will make mobile purchases while at home 6

Oh that is a good deal...

It’s not pretty out there, but with these 5 rules, you to can survive the Last Minute Holiday Shopping horde! Use what you have at your fingertips, and above all else, be smart and stay SAFE!

44% of total searches for last minute gifts and store locator terms will be from mobile devices.7

Brought to you by the Health and Safety division of Push Science. ”Technology that pushes the boundaries of mobile retail.”

www.pushsci.com

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Push Science Holiday Mobile Shopping Survial Guide by Push Science is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at pushsci.com

ILLUSTRATION: Dave Murray

1: http://newsroom.accenture.com/article_display.cfm?article_id=5109
2: http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1225 3: http://www.oracle.com/us/corporate/press/346256
4: http://blog.placecast.net/post/758053818/the-alert-shopper-ii-new-harris-interactive-data-on
5: http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-capitalizing-on-the-smarter-consumer.html
6: https://www.thepaypalblog.com/2011/09/paypal-predicts-major-spike-in-mobile-shopping-on-thanksgiving-day-3/
7: http://googlemobileads.blogspot.com/2011/09/holiday-retail-mobile-insights.html